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Perfecting the fashion pop-up means embracing big ideas: How a playful approach to temporary spaces can drive business growth

24 October 2018 by Alice Ratcliffe, Appear Here

In a world where more and more people are looking to spend their money on experiences over products, physical retail has become an important way for brands to build emotional connections with their fans. Particularly through pop-ups, which give brands the flexibility to be more specific in where, when and how they attract an audience and therefore become a far more effective way to grow the business over bombarding the masses with generic campaigns.

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