In this blog post, Chris looks at the close relationship between coffee consumption footfall and analyses footfall profile's of different location types across GB.
The recent UK Coffee Week got me thinking about the close relationship between coffee consumption and footfall, now that the major brands have multiple outlets in most of the UK’s prime locations, and have persuaded many of us that the concept of ‘morning coffee, afternoon tea’ is highly out-dated - and that 24/7 coffee is a good thing.
I exclude myself from this generalisation, as I still consider myself proudly old-fashioned when it comes to liquid refreshment. Yet, the more I travel from the Midlands to work in London, I find myself increasingly meeting clients in coffee shops or finding the nearest outlet with a clean table and free WiFi - I can feel myself being dragged into the post-midday coffee culture. With opening hours well into the evening in some of the busiest locations, the days of coffee being a morning rital are long gone and it seems that almost any location is now viable for a coffee shop, as long as a certain volume and quality of footfall can be guaranteed.