The question that is most often asked or answered in the market is ‘how many stores should you have?’ In my view there is no exact number that is applicable to all but a number that is derived for each retailer based on their customer profiles, their sales channels, footfall conversions and the strength of their brand. Some may have the necessity to follow certain retailers and feed off their footfall, or conversely you might be a destination store in your own right. Recently at LDC’s 14th Retail Summit in London, the property director of Pizza Hut talked about this from his experience. For Pizza Hut the feeling was that 300 was a good number for a profitable operation for them. With over 100,000 stores opening and closing across the country, figuring out optimum store numbers is a challenge, especially when you then identify where the stores should be located for the next 10-15 years.