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The Big 4 supermarkets fight back to remain fresh in consumers’ minds

11 April 2018 by Sarah Phillips

The UK grocery market is evolving at a rapid pace and as the market is becoming increasingly complex, it is becoming increasingly competitive. Against a backdrop of decreasing consumer confidence and reduced spending, vast numbers of grocery retailers jostle to take market share back from others’ pockets. At the time of writing this blog, LDC data shows that there are 42,240 units classified under the supermarkets, groceries and food shops category.

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