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Primark – what’s the secret to its success?

11 July 2018 by Sarah Phillips

Whether you pronounce it Preemark, Primark or Primarni, there is no doubt that you’ll have come across Primark – the value fashion and homewares retailer that has become a staple of British high streets and shopping centres. Known for its quick fashion, basic styles and most prominently, small price tags, Primark has a distinctive offer within the fashion market, with many opting to love or hate the brand.

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