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Playing it safe with Safeway: Morrisons bring retro brand back - but only into independent convenience stores

25 November 2016 by Sarah Phillips

News broke this week that Morrisons will be bringing back the Safeway brand after an 11-year absence from shoppers’ shelves.

Morrisons will produce Safeway branded food products which will be sold wholesale into independent convenience stores across the country from early next year.

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